But one thing grabbed my attention over and over: Dove (known for it’s popular “White” bar soap) has a television commercial advertising people visit a Web site promoting a line of products aimed at older women.

“Watch what we couldn’t show you on TV, then tell us what you think” is the disclaimer before a commercial of middle-aged women posing nude. The Web commercial could have been any television moisturizer commercial had the women been models and not 40-to-60-year-olds. There were no bare breasts, but it makes me wonder why Dove would spend money on television ads to direct middle-aged women to a niche Web site like doveproage.com. Clearly Dove could have put its commercial on television, had it wanted to. But this is a marketing ploy I haven’t seen much of before.

Does cross-platform advertising for Web sites work? Television stations, radio programs and newspapers all do it — go to our Web site to see photo galleries, video clips and more. But now that commercial advertisers are on the bandwagon, I wonder what is next, especially as political advertising for the presidential election draws near.

Will we see: “Go to joinrudy2008.com to get the dirt on Hillary Clinton we can’t show you on TV”?

As far as Dove goes, I went to the Web site, so it worked for me. And if you’re reading this, you probably did too.