Brea Jones

status

Communications Associate for NatureBridge in San Francisco, Calif.

interests

The fusion of Web and print platforms in communications, social media marketing, search-engine optimization, multimedia, smooth code, snappy sentences, and general writing and editing.

technical skills

• HTML • Proficient in writing and editing code
• CSS • Proficient in writing and editing code
• Adobe Indesign • Competent
• Adobe Illustrator • Mastered many aspects of program
• Adobe Photoshop • Mastered many aspects of program
• Dreamweaver • Competent

• Audacity • Mastered many aspects of program
• Windows Movie Maker/iMovie • Mastered many aspects of program
• Soundslides • Mastered many aspects of program
• Final Cut Pro/Express • Basic understanding of program
• Flash • Basic understanding of program

• Drupal
• WordPress
• Saxotech
• College Publisher
• Several custom systems

• Textcaster, text messaging system
• ExactTarget, e-mail marketing system
• Constant Contact, e-mail marketing system

experience

NatureBridge , naturebridge.org • San Francisco, Calif.
Communications Associate, November 2008 – present
Managed redesign of website to Drupal platform, coordinated content production, created and maintained style guidelines, led training in use of website at all levels of organization, determined scope of work and managed relationship with consultants; Set up organization’s first real-time online donations platform using CiviCRM; Worked on full overhaul of brand from Yosemite National Institutes to NatureBridge; Manage brand visual identity and all relationships with design vendors and printing vendors; Created and maintain digital style guide; Coordinate all printed materials; Created and maintain searchable photo database; Created Digital Storytelling program; Manage email marketing campaigns, including complete overhaul of data to new double opt-in system that created an immediate response of 60% open rates and 40% click through rates; Created search engine optimization strategy; Manage social media marketing strategy including tools such as Twitter, Facebook, and YouTube; Create regular reports using Google Analytics, email client data, press release distribution data, and social media measurement; Copy edit materials for style, grammar, punctuation, and spelling.

The Record • 60,000 circulation daily • Stockton, Calif.

Online Editor, October 2007 to November 2008
Oversee daily operations of Web site including breaking news coverage, multimedia, transmission of print edition, user interaction and innovation projects; Set site traffic record for Recordnet.com with 5 million page views in June 2008, up from 3 million the previous year; Created training program for all reporters to learn to shoot video and collect audio; Manage Web site staff including content producer, multimedia reporter and interns; Moderate forums and post user-generated content; Project manager for company developers creating many new Web applications and features; Leading company-wide search-engine optimization committee and created SEO/SEM strategy that includes Google AdWords; Create Web promotions for print edition.

Online Copy Editor, September 2006 to October 2007
Transmit and publish online the print edition of The Record to Recordnet.com, this is about 45 articles each day; build landing pages for special topics; copy edit and post breaking news articles when needed; manage user-generated photo galleries; maintain interactive homicide map, which I built at the end of 2006.

209Vibe.com • Start-up for San Joaquin Media Group • Stockton, Calif.

Innovation team member, June 2007 to October 2007
Managed content as part of a six-person team creating an entertainment Web site for a media company initiative. Work with local muscians in focus groups; assist with site design and idea generation; edit submitted content, including biographies and photos; input events.

Quill magazine • 9,000 circulation monthly magazine • Indianapolis

Pulliam/Kilgore Freedom of Information Act intern, summer 2006
Wrote four articles on the Freedom of Information Act for the annual FOIA issue of Quill magazine, a publication of the Society of Professional Journalists; worked with the Quill editor to design and edit the magazine; solicited art from freelance illustrator; updated roster of state and federal freedom of information resources.

The Orion (www.theorion.com) • 7,000 circulation weekly • Chico, Calif.

Online editor and Webmaster, spring 2006
Spearheaded redesign of The Orion Online Web site; edited daily stories and breaking news updates; created slideshows; posted Podcasts from mp3 files; posted print edition stories and graphics online; resized and compressed graphics for the Web site, responsible for The Orion Online’s content management system, which is hosted by College Publisher; placed online advertisements and managed the online classifieds system.

News editor, fall 2005
Responsible for the A section of the newspaper; worked with designers, photographers, copy editors and eight writers to produce the section weekly; wrote headlines and cutlines; Assigned and edited stories.

Assistant news editor, spring 2005
Responsible for the courts and administration beats; wrote news stories and indepth articles; assisted in editing stories; worked with designers to develop infographs.

News reporter, fall 2004
Reported and wrote two stories per week and same-day stories for The Orion Online; responsible for the student government beat.

Enterprise-Record • 33,000 circulation daily • Chico, Calif.

News intern, summer 2005
Wrote daily stories and longer feature pieces; covered school boards, grand jury, Butte County Superior Court, the homicide of a local man and Gov. Arnold Schwarzenegger’s visit to Chico.

education

Bachelors of Arts • California State University, Chico • Chico, Calif.

Double major in news-editorial journalism and general political science. Minor in human communication. Graduated summa cum laude with a 3.9 grade-point average.

honors

• Quarterly award at The Record, spring 2007, summer 2007

• First place in Ottaway competition for landing page design, 2007.

• Second place in the 2005-2006 Hearst Journalism Awards spot news competition.

• California Newspaper Publishers Association Internship Grant, 2005

• The Orion awards: Hercules Award and Best Online Contribution, spring 2006; Best Editor, fall 2005; Best Reporter, spring 2005; Best News Writer, The Orion, fall 2004

• Lt. Robert Merton Rawlins Award, which recognizes university-wide academic achievement, 2005

• Phi Kappa Phi, Golden Key and Phi Eta Sigma honor societies

• A.H. Weibel and A.W. Bramwell Scholarship for journalism students, 2003, 2004 and 2005

• Dean’s List, College of Communication, all semesters